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Social Media Strategy Was Crucial as Transit Agencies Coped With Hurricane
The rider was growing more and more frustrated. Again and again, her questions were met with virtual silence. It was like waiting for a bus that never came, which was in fact what she had been doing.
“I have asked nicely several times about what’s going on with the 317 bus,” the rider, who identified herself as Mary Scandell, fumed on the Facebook page of New Jersey Transit a few days after Hurricane Sandy. “Now I’m gonna ask in a nasty way.”
Change the scene to New York. A commuter named Jim T